Producers of Bel-Aqua, Bel Cola and newly outdoored energy drink; Big Boss Energy Drink, Bel Beverages have officially unveiled Africa’s newly minted Best Reggae/Ragga & Dancehall Artiste of the Year, Stonebwoy, privately known as Livingstone Etse Satekla, as the brand ambassador of the beverage entity.
The National Communications Awards (NCA) Brand Ambassador Of The Year was unveiled at a press soirée in Accra on Wednesday, November 27, 2019 at Holiday Inn. The event garnered the presence of Executives of the Burniton Music Group (BMG); recording and distribution label, Board Directors of Bel Beverages and notable communications media personalities.
Earlier, Stonebwoy who doubles as the co-founder of the energy drink company released a song titled “Big Boss”, affiliated to the product in lieu with brand activations. The song will serve as a promotional tune to help sell the brand to patrons. The tune was produced by Street Beatz, resident Producer for Stonebwoy.
Stonebwoy’s position as the as influencer or corporate ambassador is to help raise the brand’s awareness and increase sales. He will complete a variety of tasks ranging from promoting products or services in-store to implementing marketing campaigns. He will be working closely with sales and marketing staff to conceptualize marketing campaigns and strategies.
The Chief Executive Officer of BMG will also be educating customers, retailers, and distributors about the product. Building rapport with customers and vendors. Monitoring customer feedback and escalating complaints to the marketing department and representing the company at product launches, events, and trade shows.
Bel Beverages is a Ghanaian producer of a variety of top of the range non-alcoholic drinks. Our drinks are made in state of the art factories around the country. Every step of our production is manned by a workforce of people passionate about delivering quality unparalleled refreshment to our customers. Our soft drinks are the right fit for every person and occasion.
In the light of the experience and professionalism of all these, their modern machinery park, which is based on a total of 20.000 m2, still serves many national and international companies with its experienced employees. While quality as a company aims at productivity, environmentalism will always be accepted as a principle and these principles will continue to grow even further in the light of these principles.
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